Reaching Your Client Persona Where They Browse
Advertising on the big players is essential. With the sheer numbers, they are bound to have an audience there for you. See a sample of posts I boosted for Facebook Ads and Instagram.
I have used Facebook Ads with a bootstrapped budget ($10 – $15) a week. Check out some of my ads I put together that more than paid off in engagement and exposure leading to downloads.
Insights is the analytic arm of your Facebook business page. From here I can derive all sorts of information on my audience. See how I use Facebook Insights here.