Social Media
Reaching Your Client Persona Where They Browse
Facebook Business
Advertising on the big players is essential. With the sheer numbers, they are bound to have an audience there for you. See a sample of posts I boosted for Facebook Ads and Instagram.
Facebook Ads
I have used Facebook Ads with a bootstrapped budget ($10 – $15) a week. Check out some of my ads I put together that more than paid off in engagement and exposure leading to downloads.
Facebook Insights
Insights is the analytic arm of your Facebook business page. From here I can derive all sorts of information on my audience. See how I use Facebook Insights here.